With his music career on the rise, Sad Boy and I met on August 2, 2018, at La Tapatía - just around the corner from our alma mater - to talk about his life, music, and ambitions. For those of us who had followed his music, it was a source of pride that one of our own was making it in the rap game. Since then, his popularity has grown beyond Santa Barbara to global audiences. By 2015, Sad Boy had signed to what the following year would become 4Hunnid Records, the label owned by the platinum-selling rapper YG. We listened as his music grew alongside us, and in 2012, when I graduated from Santa Barbara High School, he released his first album, I’m Still Here, which he made in a garage. A Dons alum, Sad Boy was particularly well-known to Santa Barbara High students, me included. Sad Boy Loko is a name many young Latinos recognize here in Santa Barbara the rapper’s raw, explosive rhymes and roughly produced music was the soundtrack to summer-night cruising and lazy weekends. Mario Hernandez-Pacheco JJ Hendandez / photos
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